Updated: Apr 22, 2018
Why do penguins swim? Why are they waterproof, and shaped like bowling pins?
Over hundreds of thousands of years their experiences, their predators, their prey, helped shape them. Helped prepare them to be perfect. Perfect for living in cold temperatures, to catch fish, and glide through water.
Penguins don’t know why - or care, we would suspect - they are capable of such agility and surviving in harsh conditions. They just do. And they are exceptional at it.
What the heck does this have to do with marketing?
Born out of necessity
When you started your business, you didn’t do it just to make money. You didn’t start your business because you wanted to be in control of your employees lives. You started your business because you felt like there was something cool you could do that no one else could.
Money is great! Human resources issues can be frustrating. Finding a location can be exciting. But that’s not where you started. Us neither.
Let us explain.
We started Rogue Penguin Creative because we love business and innovation. We love beautiful things. We love telling stories. Learning, and doing things differently, is what we live for. Yeah, we had skill sets and experience that made it possible for us to do this work, but we didn’t get into it to handle accounting or to get awards and go to parties.
To misquote a brilliant business strategist, we found our why. And that’s why we left comfortable jobs and jumped into the frightening and freezing waters of entrepreneurship.
Simon Senik, author of three bestselling business books, is best known for the quote, “People don’t buy what you do they buy why you do it.” He means that the passion and drive behind your business is what makes people love it, not the product or service - which they may be able to get anywhere.
So when you work with Penguins, we use all our tools; our experiences, our technical knowledge, our passion, to help show your passion. This is what makes us different. We want to get into your business and show off “why” you created it.
We’re that person at the dinner party who gets really into you talking about your work and why you love it, to the point where you’re rambling excitedly and we’re smiling and nodding ‘cause we want to be there with you.
So let Rogue Penguin worry about getting people in the doors to buy your products, to discover your services, and to become loyal customers, while you work on the parts of your business you love - whether that’s car sales or making soap.
So, what’s your why? ‘Cause we really want to smile and nod and take it all in!