April Marketing Round Up

Springin’ into another edition of Moody’s Monthly Marketing Round up! April is a fun month to be on the lookout for great marketing. You start off with an avalanche of April fools,, some of which get you real good, and seamlessly transition into “florals for spring?” 

All around, it's a great season for marketing. 

FOOLED YA! 

Obviously, we all got duped by SOMETHING on the first day of April. My two personal favourites were the Dyson Airbrow and Olipop’s Hidden Valley Ranch collab. Dyson gets points for production value. This looks like a real product and absolutely fits within the realm of their service offerings, so a bunch of people fell for this one. 

The Olipop campaign is a stronger winner though. Not only is this HILARIOUS, tapped into pop culture’s current and undying love of ranch, but they followed through with a MERCH DROP! This is where marketers get tons of bonus points for a fully thought out mini-campaign, rather than a one-off comedy bit. 

We could go on and on and do an April Fools’ only post (we’ll plan for that next year), but for now, let’s look at what other gems April dropped on our doorstep. 

Moo Deng Mood

This is an amazing marketing/earned media campaign! While Moo Deng may be sooooo Summer 2024, let’s be real, baby hippo marketing is NEVER going to miss. Earned media is a fancy PR term which refers to consumers doing most of the marketing leg work. We’re talking tweets, TikTok videos, Instagram posts, and stories, plus all of that content getting re-shared and recirculated. 

The campaign: Six major international airports in Thailand came together to release limited edition Moo Deng plushies, to celebrate Thai New Year, and to boost tourism to Moo Deng’s home town! 

The 2,800 stuffies, featuring Moo Deng in a bright floral shirt, were distributed right on baggage carousels, to tourists and locals alike. The surprise launch resulted in SEVERAL viral social media posts. Welcome to Thailand indeed! 

Strike It Like Sinclair 

Women’s sports isn’t just “having a moment.” IT HAS FREAKING ARRIVED! Professional leagues are expanding across the WORLD, and it is so awesome to see and be a part of. In our February round up, we analyzed Nike’s 2025 Super Bowl spot, and here we are once again, with another brilliant ad for women’s soccer. 

Produced by French ad studio Orange, the ad used visual effects, not AI, to alter women’s soccer footage, presenting it to viewers as a highlight reel of their favourite male soccer stars. Halfway through the ad, the edit is revealed, and we see it’s not Christiano Ronaldo we’re watching, but footage of Canadian soccer legend Christine Sinclair. A strong message to push for women’s sports to have an equal footing on the world stage, and incredibly timely as well, as female players continue to negotiate with the Fédération Internationale de Football Association (FIFA) for equal pay ahead of the 2026 Olympics and 2026 World Cup. 

Honourable mention because it’s not technically an ad or campaign but check out these sick ass Swiss passports! This design is as intricate as it is well thought out. 

With features which only appear under UV light, this legal document has me thinking, “this is the kind of passport James Bond would carry.” License to ill (sunglasses emoji) 

Have these awesome marketing moves inspired you to launch your own earned media campaign? Get in touch with us to make it happen!