You know the old saying: Game recognizes game. So we’re welcoming you to the first edition of Moody’s Monthly Marketing Round-Up! Our team is sharing the best in ads, campaigns, or content we scrolled by and stopped to admire.
January and February were a clusterbluff of ownership changes, platform bans, and apocalyptic trade decisions. The tariff conversation dominated, and we saw a lot of brands (and consumers!) come out swinging.
Big Moves
The first big move we have to applaud came from the Government of Newfoundland and Labrador. They released a set of marketing materials, for free of course, for companies to use to show their support of buying local. While many brands are slapping red maple leafs on things left, right, and centre, this thoughtful design is simple and recognizable. You can download the PNGs and JPEGs here, AND they went one step further and included a one-page PDF branding guideline. easy-to-share, timely, and awesome work!
Recommitting to the Bit
Number two is Province of Canada, a Toronto based clothing retailer which has been PEAK cozy cottage clothing core for years. They’ve always been made in Canada, but this photo stopped us in our tracks. Their label has never been more important, so they’re leading with it. The carousel (for maximum user engagement, wink) featured a statement from the company’s co-founders not only to recommit themselves to their Made-In-Canada-mandate, but to thank all of their customers for being with them on the journey so far. It was a welcome change from some of the torch and pitchforks anger we’ve seen lately, (not that we disagree at all!), but thanking customers was just classy as hell. 10/10, no notes.
Fun and Games
Okay, now the fun and games (because international and domestic politics is causing some serious brain rot). Cadbury launched its limited edition “Made to Share” campaign in the UK, a delightfully playful packaging gag that is SO GOOD. Chocolate bars are always shareable (not for me personally, but for some people), but this kind of serving distribution is hilarious. “Who cooked, who cleaned, who ate,” “Who chose what to watch, and who let them choose what to watch,” but the best one is definitely “Who pays the subscription, viewer 1, viewer 2, viewer 3.”
Want a Call Out?
Have you seen a deadly campaign you want us to feature (or pick apart?)? Send it along! But if you’re ready for your own share-worthy campaign, get in touch and we’ll get the ball rolling on a sweet digital or social media campaign (or both!).
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