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Email Newsletters and Your Business: Part One

Whether your business is big or small, if you sell physical products or services, a really good newsletter reaches your audience right where you want … in their inbox! This is exactly why we’ve said it a million times (and we’ll keep on saying it): email newsletters are one of the absolute best marketing tools for your business.

In Canada in particular, where your customers have to confirm they want to receive your emails via two-step authentication, these people are saying, ‘Yeah, I want to read this.” Then again, you’ve always got to provide value to those readers to keep them opening your messages and not hitting that unsubscribe button.

All the More Reason 

Newsletters are a great tool to help you build credibility, share your stories, and personalize your message for your different customers. They’re effective at increasing sales too! The best part of using a newsletter, though, is you can see real information about who is interacting with your content. We thought we’d create a little series talking about how you can get started, build your mailing list, and get your message out. Let’s dive in with the prep work! 

Take Your Pick

When you’re ready to start sending email newsletters, the first thing to decide is which email platform you want to use.

 There are a LOT of email newsletter platforms out there. Some of the more common ones are Mailchimp (LINK), MailerLite (LINK), and Constant Contact (LINK). However, there are dozens of options, which allow you to send email to your customers. 

Nearly all these platforms offer pretty standard options, including templates to design your emails, the ability to upload a mailing list you may have compiled offline, and established sending options. Most all of them also have a free trial, which will allow you to see what it’s like using the platform to write, design, and send your emails. Test a couple out! The right platform for you is going to be the one that’s easy to use, looks great, and fits your budget. 

While it may seem like an extra step, we always recommend writing a plan to set you up for success. Write out your goal for sending newsletters, how often you’d like to send emails, and what you’ll include in those emails in bullet points. This will give you a place to return to for inspiration and a guide to keeping the momentum going. 

Mix and Make

Now combine your platform and plan and create your email. You can use pre-built templates or create your own, but overall, you’ll want to keep your newsletter looking consistent and keep the colours and fonts in line with your brand to make sure it’s instantly recognisable. 

Looking for more advice about using newsletters to tell your story? Get in touch or stay tuned to our next blog, where we’ll talk about growing your newsletter list and reaching more people. 

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