Moody's Marketing Roundup: June 2025

Welcome back to the best collection of great ideas, big and small campaigns, and some of the silliest stuff we've seen in the marketing game in the last month. Welcome to Moody’s Monthly Marketing Round-Up!

Balls-y Sponsorship

This ad campaign from the Testicular Cancer Society certainly took some cojones! The campaign highlighted how expensive it is to sponsor a major sports team, before pointing out how no one wants their logo on a particular part of the uniform. The not-for-profit organization thought they could take advantage of that "area" on the uniforms of La Liga players. The campaign saw the purple, cherry-shaped logo in a place which would remind men to check themselves.

This is truly original marketing, for a great cause. Have a watch and then check yourself!

Father's Day Fortnite Campaign

To celebrate Father's Day this month, Fortnite - one of the biggest video games on the planet - added some of our favourite cartoon dads to its roster, creating a crossover campaign to promote it.

Fortnite allows you to play as all kinds of characters, from the members of Metallica to Batman to Sabrina Carpenter! Of course you have to spend in-game currency to change your skins, but you CAN get a set of corgi slippers for just 600 coins.

Annnnyway, the game partnered with the teams at several family-based animated sitcoms including Bob from Bob's Burgers, Cleveland from The Simpsons, and the indomitable, propane-loving Hank from King of the Hill to not only be featured as playable characters, but to appear in an ad, which uses the characters show personalities to show off the options. It's cute, it's clever, it's father-focused and it made me want to spend real money on an imaginary pudgy dad who can kick the asses of superheroes and anime characters from around the world. Or, just do the dances, which is always fun too!

Happy Pride! (Comes Before the Fall)

Yeesh, as if Target wasn't having a bad enough year already!

The retailer not only bailed on its promised three-year DEI program, announced Pride merch (which has been hugely successful for the brand in past years) would only be connected to adult product lines, but now has fumbled the ball on Pride even further.

Target staff were the first to point out that hang tags on Pride clothing were ... not quite right.

Specifically, someone forgot to write the copy for the collection and left placeholder text "'body copy tincidunt ut lorem ipsum,' the tags say. 'dolor sit amet, consectet adipiscing elit, sed diam ad nonummy nibh...'" instead.

This is something we're familiar with, as we'll use the same Latin copy as placeholder text when we don't know what the client wants to write just yet.

Our favourite shopper comment in the Reddit thread about this gaffe was,"Lorem Ipsum is actually my drag name."

Maybe don't alienate a whole community and their allies, and you wouldn't be caught in these crosshairs, Target!

Speaking of ...

So it's Pride month everywhere but here. In St. John's, for some weird reason, we celebrate Pride in July! Which, really, we're not complaining about. Cause two months of Pride is better than one!

In the meantime, let's celebrate some clever Pride marketing with the St. John's Pride committee's decision to name the festival schedule "The Gay Agenda." Because damn, that's fantastic!

That's A Wrap!

That's it for this month's wrap up! Since we're taking some much needed vacation days in the coming month, there will be no July wrap up, but we'll keep our eyes peeled throughout the month and add a little summer sprinkle into our August edition! In the meantime, we'd love to hear about your big idea and make it happen together. Get in touch when you're ready to go Rogue!